Alberta Reptile and Amphibian Society.
Objective: Help the Alberta Reptile and Amphibian Society update its website and brand identity in order to make the organization more public-friendly and increase membership and expo attendance rates.
The Alberta Reptile and Amphibian Society needed to update its old website and existing brand to make the organization more public-friendly and increase membership and expo attendance rates. Our team worked with the society to develop a new website that was both user-friendly and visually appealing. We started by understanding the society’s goals and values and used that information to develop a new brand identity that would help the organization stand out from other reptile clubs. This included an updated logo, color scheme, and typography that would become the cornerstone of the society’s visual identity. Next, we designed and developed a website that was both visually appealing and easy to navigate.
The website was designed with the user experience in mind and included features such as a responsive design, clear navigation, and engaging content that would help educate potential members about the society’s goals and services. In addition to the website, we also developed collateral materials such as brochures and posters that would help the society promote its events and expos. These materials were designed to be eye-catching and informative, helping to attract new members and drive attendance at events.
Results: The new website and brand identity were a huge success for the Alberta Reptile and Amphibian Society. Within just a few months of launching the new site and marketing materials, the society saw a significant increase in membership and attendance at events. The user-friendly website, combined with the visually appealing collateral materials, helped the society reach its target audience and establish itself as a trusted and respected organization in the reptile community.
Our efforts helped the society achieve its goal of growing its membership and expanding its reach, allowing it to better serve the reptile community and continue its important work.
Solution:
Understanding Goals and Values: Conducted in-depth discussions with the Alberta Reptile and Amphibian Society to understand their goals and values. Developed a new brand identity that differentiated the society from other reptile clubs, including a fresh logo, color scheme, and typography.
Website Design and Development: Designed and developed a visually appealing and user-friendly website that showcased the society’s goals and services. Implemented a responsive design, clear navigation, and engaging content to enhance the user experience and attract potential members.
Collateral Material Creation: Developed eye-catching brochures and posters to promote society events and expos. These materials were designed to be informative and visually appealing, increasing awareness and driving attendance.
Results and Impact: The new website and brand identity had a significant positive impact on the Alberta Reptile and Amphibian Society. Within a short period, membership rates and event attendance increased significantly. The user-friendly website and visually appealing collateral materials effectively reached the target audience and established the society as a trusted and respected organization within the reptile community.
Overall, the project successfully achieved the society’s goals of increasing membership and expo attendance, enabling them to better serve the reptile community and advance their important work.
