Digital Humanities for Small Businesses: Exploring the Role of Digital Humanities in Strategic Brand Creation: A Deeper Dive In the evolving landscape of digital strategy, the intersection of cultural analysis and technological innovation has never been more relevant. At Hello Alligator, our approach to digital strategy is informed by an awareness that brand creation is […]

In a world that’s rapidly embracing diversity and inclusivity, the power of language in marketing cannot be overstated. As brands vie for the attention of a global audience, the shift towards using gender-neutral language has become not just a matter of sensitivity, but of strategic importance. This move reflects a deeper understanding and respect for the consumer’s identity, extending beyond traditional gender norms to foster a truly inclusive environment.

Are you struggling to make your brand stand out while staying environmentally conscious? Many businesses face the challenge of choosing sustainable packaging options that reflect their brand values without sacrificing visual appeal. But fear not! In this post, I’ll define sustainable packaging and provide you with three essential components to consider when incorporating it into […]

Look, I know you’re not new to marketing, but sometimes when you delve deeply into the bustling world of brand strategies and consumer engagement, you lose track of the finer details of sustainable marketing. Next thing you know, you’re too overwhelmed to ask for advice or to integrate it into your campaigns. Don’t worry, that’s […]